Automated Lead Scoring Pipeline with n8n + Supabase + OpenAI
Build an intelligent lead scoring system that enriches leads from form submissions, scores them with AI, and routes hot leads to your sales team instantly.
Tools Used
Purpose
Why this workflow exists
Workflow Steps
Set up a leads table in Supabase with fields for company, role, email, source, score, and status. Create a webhook endpoint that receives form data.
Build an n8n workflow triggered on new Supabase rows. Use HTTP nodes to call clearbit-like enrichment APIs, pulling company size, industry, and funding data.
Send the enriched lead data to OpenAI API with a scoring prompt: rate 1-100 based on company fit, role seniority, budget signals, and engagement history.
If the AI score exceeds 70, send an urgent Resend email to your sales rep with the lead profile, score breakdown, and a one-click call booking link.
Update the lead score and status in Supabase. Build a simple dashboard query to track lead-to-customer conversion rates by source and score bracket.
Expected Results
What this workflow should unlock
What you get at the end
Build an intelligent lead scoring system that enriches leads from form submissions, scores them with AI, and routes hot leads to your sales team instantly.
marketing
Operational upside
Instead of rethinking the process each time, you reuse the same sequence across planning, execution, and refinement with n8n, Supabase, OpenAI API.
repeatable execution
Team-facing outcome
Set up a leads table in Supabase with fields for company, role, email, source, score, and status. Create a webhook endpoint that receives form data.
less manual coordination
Next-level refinement
Update the lead score and status in Supabase. Build a simple dashboard query to track lead-to-customer conversion rates by source and score bracket.
easy to iterate
Common Questions
Quick answers before you start
What is the main purpose of Automated Lead Scoring Pipeline with n8n + Supabase + OpenAI?
Build an intelligent lead scoring system that enriches leads from form submissions, scores them with AI, and routes hot leads to your sales team instantly.
How many tools do I actually need to start?
You can usually start with the core set listed here. This idea currently references 4 tools, but you do not need to adopt every tool on day one.
Is this workflow suitable for my experience level?
Yes, as long as you treat the current setup as intermediate. The workflow structure stays the same; the difference is how much customization and orchestration you add.
How long does it take to put this into practice?
Most teams can stand up an initial version quickly because the workflow already breaks into 5 concrete steps. The refinement phase usually takes longer than the first draft.